About SBD London
SBD London supplies quality-first, professional-grade products to hundreds of salons across the United Kingdom. With a growing catalogue of 2,500+ items and a commitment to education and service, we help beauty professionals delight their clients—day in, day out.
Who we are
SBD London is a professional-only beauty supplier dedicated to elevating salon outcomes. From our base in South Yorkshire, we curate, test, and distribute products that meet rigorous professional standards—so you can focus on what matters: exceptional client results.
- Quality-first catalogue: 2,500+ SKUs vetted for performance and reliability.
- Trade-only focus: Built specifically for professional needs and workflows.
- Service & education: Practical product guidance and responsive support.
Our mission
To empower beauty professionals with dependable products, fast fulfilment, and practical education that translates into repeat business and happier clients.
- Consistency: In-stock items with transparent lead times.
- Performance: Products that earn five-star client feedback.
- Partnership: We grow with our salon community, at home and abroad.
What we do
From selection to delivery—built around professional standards.
Curated product range
Our 2,500+ products cover core salon categories, prioritising efficacy, safety, and value without compromise.
Reliable fulfilment
UK-based stockholding with efficient pick/pack and clear ETAs for Canada, USA, and Europe as we scale.
Education & support
Practical guidance for product selection, usage, and client communication—because results matter.
Our footprint
We’re proudly based in South Yorkshire, serving hundreds of salons nationwide. With growing demand, we’re expanding distribution to Canada, the USA, and Europe.
Commitments
- Authenticity & safety: Sourced from trusted manufacturers and distributors.
- Sustainable choices: Continuous improvements in packaging and logistics.
- Fair partnership: Clear trade terms and responsive support for salons.