Official Statement – Price Increases From 1st April 2024

Dear Valued Customer,

We hope this letter finds you well. We appreciate your continued support as a registered member of SBD. It is with sincerity and transparency that we bring to your attention a forthcoming change in our cost prices, effective April 1, 2024.

In the dynamic business landscape, we continuously strive to maintain the highest standards of quality and service. However, as you are aware, various external factors influence our operational costs, and we find it necessary to adjust our cost prices to ensure the sustainability of our business and the continued provision of exceptional products and services.

These price increases are in line with the CPI (Consumer Price Index) rate of inflation published by the Office for National Statistics in January 2024. https://www.ons.gov.uk/economy/inflationandpriceindices

We understand that any increase in cost is significant, and we want to assure you that we have undertaken various measures to mitigate the impact on our customers. Despite the adjustment, we are committed to remaining one of the most cost-effective professional-only brands in the market. Our team has worked diligently to optimise our operations, explore cost-saving alternatives, and negotiate with suppliers to minimize the impact on our customers.

At SBD, we take pride in being a customer-centric company, and your satisfaction is our top priority. This adjustment enables us to maintain our commitment to delivering high-quality products and expanding our product range. Rest assured, our dedication to excellence remains unwavering.

We sincerely thank you for your understanding and continued trust in us. Your loyalty has been the driving force behind our success, and we are grateful for the opportunity to serve you. As always, we are here to address any concerns or questions you may have. Please feel free to reach out to our customer service team.

Thank you for choosing SBD London and for being a registered member of our close community.

Warm regards,

Louise McGinness – CEO